Search Engine Optimization or SEO for short is one of the big topics that’s bound to come up during the life of your business. Often times overlooked or taught poorly, making sure your SEO is solid is the difference between staying busy and hoping for leads. After a few years of ranking in Google for a few of my favorite keywords, I too can attest to this.

Dylan Howell is an incredible photographer based out of Portland, Oregon. Not only is his work fantastic but his SEO is super strong and he’s learned how to share the basics with us on The Bearded Tog. We talk about Google Analytics and Search Console, Squarespace vs WordPress, and the best plugins and apps to setup and track your SEO rankings.

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The Bearded Tog podcast is created by mashed potato lover Adam Mason