115: Successfully Sell Wedding Albums with Melissa Jill

Episodes The Bearded Tog

July 29, 2020

Successfully Sell Wedding Albums with Melissa Jill

Melissa is the owner of Align Wedding Design. Her company helps photographers grow their business through offering professional album design services. This makes it easier to offer beautiful, timeless, heirloom albums without taking your talent away from your business!

You’re a photographer. You’re not a professional wedding album designer. Additionally, when you take time away to create your own albums, you could be making money by doing something else in your business.
Align designs albums for photographers. They also education and resources for photographers.
When pricing to successfully sell wedding albums, look at your cost and multiply it by 3 or 5 depending on your goals.
Don’t be apologetic! When you sell, sell with confidence. This allows your buyer to see the value.
Things that last forever take time and cost money, however, it’s up to you to build value.
It’s really about communicating on an emotional level. Talk about how much you want each client to walk away with an album. Share why you feel that way.
Because you need to paint a picture, don’t forget to share a personal story. Along with that, share personal experiences or experiences of your clients.
As a business, we need to simplify life for our clients. Additionally, show them the value in something they can’t create themselves.
You’ll have the most success if you meet with your client. Show them the albums. Additionally, show them an option for a really luxury album with upgrades. Give them that choice to make themselves.