138: Diversifying Your Income Using Video with Mike Villa

Episodes The Bearded Tog

January 13, 2021

Diversifying Your Income Using Video

Diversifying your income using video can be an incredible opportunity for creatives. For wedding photographers, this can open you up to the commercial world and help diversify your income in a tough year like the one we’ve had. Mike Villa is from California, and after going to school to become a documentary filmmaker found his true passion in weddings.

Mike went to school for photojournalism. When he didn’t love the coursework, he realized he loved photography more.
Although he became interested in wedding photography for the money, he quickly became hooked and dove in head first.
Because he’s done stints in different types of photography, Mike has realized he always comes back to weddings.
Goals can vibe and change as you figure out what you love and what you want to do.
This was a hard year for photographers. It has Mike and many other photographers considering what they want to do next, and what they want to do in the future.
Corporate event can not only be great, steady, income, but can also provide a much needed break from the emotion of wedding days.
Because of COVID, corporate work with photography has shut down. Commercial work, however, has not.
Mike’s current push is video of products, because companies still need to sell products.
Business revenue is now dependent on trust.
There’s a bigger gap in the video market than people realize.