055: The MagMod Story with Spencer Boerup

September 19, 2018

The Magmod Story on Bearded Tog with Spencer Boerup


The MagMod Story

When it comes to building successful business or projects, Spencer Boerup, the founder of MagMod knows a thing or two about making it happen. He was one of my favorite photographers when I first started and in the past 10 years has created projects such as Presetopia, Workflow, Salesographer and finally MagMod! A creative and efficient speedlite or flash modifier system for photographers.  Join Spencer as he shares the MagMod story.

In this episode, Spencer shares the triumphs and struggles of starting a product business, how to succeed with a crowdsourcing campaign, and why he went all in on his MagMod idea.

How Crowdfunding Magmod was a Success 

  • When creating a product, it may be tempting to run a crowdfunding campaign to get the money upfront, but Spencer encourages people to get a proof of concept, and have it tested and have the product at the 85% or more completion rate before asking for money. If you are close to being able to deliver on the promise, you are more likely to get backers.  
  • A crowdfunding campaign is a great way to find out if the market wants to buy your product. 
  • Have your packaging and delivery and fulfilment process setup and figured out before you start your campaign, because that’s the step that most people get stuck on and prevents them from completing the product. 

Spencer’s Favorite Business Books

The E-Myth Revisited by Michael Gerber

Traction by Gina Wickman

Good to Great by Jim Collins

Connect with MagMod online




Support the Podcast on Patreon

Mentorship & Long-Term Mentorship

Join The Facebook Group: The Bearded Tog Podcast with Adam Mason

Follow @thebeardedtog on Instagram

See Adam Mason’s work here:

Follow Adam on Instagram @masonphotography

Download the FREE Guide on Pricing Yourself

Leave a review on Apple Podcasts