Want to attract your ideal client?
What’s the secret to attracting your ideal client that gets you and understands what you’re about?
It’s easy to look at what a successful competitor is doing and copy it for yourself. After all, if it’s working for them, it should work for you too… right? What happens when you find yourself with clients who don’t match what you were hoping for, and who don’t even know who you really are?
How do I do this?
In this episode of The Bearded Tog Podcast, I’ll be talking with Abby Grace Springmann of Abby Grace Photography. Besides being an amazing wedding photographer and educator, she is a lover of all things Paris and Ballet, and a big Harry Potter fan. Those last few attributes you wouldn’t have known about her if you had taken a look at her website or social media a few years ago. She had to learn to be her true authentic self in her branding and business, and that change led to attracting better clients, and even being able to pursue personal creative projects.
Abby is on fire in this episode, and she shares the keys to attracting your best clients by just being yourself. I’d be surprised if you don’t change something about your business when you’re done listening to this one.
Attracting Your Ideal Client with Abby Grace
- When you have been photographing weddings for a while, you will get to the point where your work is consistent, and that’s great! Your couples know what to expect when they purchase from you. Be careful not to decide to pick a client to experiment on and do something completely different on, because they’ll be confused. They hired you based on the work they already saw.
- Of course, if you want to always be doing experimental art photography, and change it up each wedding, it’s okay to brand yourself as that too! You’ll get couples who are excited to see what you create. Whatever you want to do is what your brand needs to reflect.
- When Abby started sharing more about her passion for Paris, clients started contacting her, and paying for her to travel for photo sessions there. By being true to herself, she was able to do more of what she loved, and it is now part of her brand.
What does that look like?
- Your passions don’t always have to lead to work. Abby does ballerina photo sessions for herself and has kept that as an unpaid project so she can retain creative control and produce the images she wants.
- It’s easy to get stuck thinking you have to post about certain things, like peonies or calligraphy because you’re in the wedding industry. You have to ask yourself: “Do I like this? Or do I just think I’m supposed to like this?”
- Not every photographer is going to be creating unique, new, original works of art. And that’s okay. The best way to be different and stand apart from your competition is to do what you love, and share the things that make you, you.
- If you have a brand built on copying what another photographer has done, your clients won’t know who you really are, and you’ll attract clients you didn’t even want. There will also be a disconnect between your “copied” self, and your real self when people meet you.
- Being who you are will help your client relax and trust you.
- It’s important to remember not to tie everything about you to your work. Make sure there is a boundary, and all of who you are isn’t wrapped up in your business.
Connect With Abby Grace
Resources from Abby
Join The Facebook Group: The Bearded Tog Podcast with Adam Mason
See Adam Mason’s work here: adammason.com